Monday, December 3, 2012

Customer Perceptions

Auto industry customer complaints come from two things:
  • Attitude
  • Communication

There are many other things that could affect your effort. But how can a customers perception of our attitude possibly be thought of as bad. We all know the story of keeping a positive attitude, and how that is maybe the single most important aspect of selling.
 
How is your attitude on Monday morning after a short weekend? Or Thursday morning after a long Wednesday night out? Remember that your attitude is your choice.
 
What about communications? Having spent time in hundreds of car dealerships still find that communications is the single biggest organizational concern in virtually every dealership that I have visited. How hard is it to communicate?
 
Bottom line is this: we all have gaps in our processes but a positive attitude and good communications could go a long way in repairing customer perceptions.

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