§In its recent Internet Security Threat Report, Symantec Corporation reported that spam accounted for over 60% of all email traffic from July to December 2004 . The good news is – a plethora of spam filters that are springing up everywhere , from your ISP to your desktop, are doing their job. The bad news is – they’re doing it too well. According to iMedia Connection, as much as 17-19% of legitimate, permission based email messages are erroneously blocked by top ISPs, a number that has been steadily increasing over the past few years.
§Email communication is critical for today’s auto dealer, so anything that disrupts this channel should be considered a hazard to your business. Anyway you slice it, a 17-19% loss in your business is staggering. In fact, this problem causes American businesses to lose billions of dollars every year.
§Your internet related service providers (like lead providers, website developers, and CRM tool companies) should be your first line of defense when it comes to ensuring the integrity of your email communication channel, so you can focus your attention on the business at hand - selling cars. Nevertheless, as an Internet Dealer, there are things you can do on your end to increase the odds that your email communications get through to your intended recipients. While the following best practices can’t guarantee that all your messages get through every time; the key is doing what you can to increase your odds. You’ll find a list of additional resources on this topic in the following posts.
No comments:
Post a Comment