For most people, change is difficult. Change means incertainty. We create routines in everything we do. When we wake up in the morning, we often follow the same routine to prepare for the day. We drive the same way to work. We arrive at work and follow the same routine every day.
We do the same thing with our customers.
Routines are safe and keep us in our comfort zone.
If you want to get better, get out of your comfort zone. Try something different. Shake up your day and have fun.
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