Car dealers and Internet

Here are a couple observations from a recent workshop covering Internet Basics:

Myth: No phone number equals bad lead.
Truth: We sell cars to people that do not give you their number every day. If they want to talk to you they will call you.

*Give them a reason to call, answer their questions first.

Myth: Don't want to give them price on the car they requested.
Truth: Many of the customers that send in a request do not buy the vehicle they requested the information on in the first place.

*Send them the information/pricing on the vehicle they ask for and at least 2 additional vehicles. Give them a reason to keep you on their list, not a reason to eliminate you. 

Myth: We had a great month because we sold a lot of cars.
Truth: We sold a lot of cars because of the number of Opportunities we had, not because we did a great job with our follow up.

*Measure the percentage of sold for a close rate. There are months the natural internet traffic may be twice as much as other months. So don't believe that because we sold a lot that we did a better job.