The best way to reduce your cost of prospecting and get results is to host a breakfast or lunch during business hours. Pair up a sizzling agenda and a free meal, and you'll be surprised at how quickly your prospects become loyal customers.
*Always follow the acronym S-A-F-E to make sure people know that it's okay to come to your event. S-A-F-E stands for Secure, Accepted, Free of Fear, and Enthusiastic. Feeling safe is an incredibly important part of any relationship.
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